A business website is like a store front for your business on the internet. Having an eye-catching store front can turn a passing visitor into a customer. For this reason, it is important that you ensure to make a good first impression with your website. Ensure it is professional-loooking and visually appealing websites which are more likely to convert. It’s important to understand how website design affects your business.
Potential customers will place a lot of emphasis on looks, even though they might not realise. A well designed website will be easier to convince people that you are an authority in your niche, and that you are the right company to provide the product or service which the customer is looking for. Visual presentation is one the strongest way to promote your brand, appearance is everything and this could be the make or break of a business deal.
What makes a good website design?
In order for your business website to be successful, a good website design is needed. There are numerous ways in which you can achieve this. Start by making sure your business website loads quickly and is easy to navigate. Keep checking that it’s free from broken links, missing images and other issues. It’s frustrating visiting a website that does not function properly and this could result in your client choosing a competitor.
In addition to making sure your website is performing well, make sure it’s content rich. Try to post new content to your blog on a regular basis, and make sure the content is useful for your customers.
How-to guides, news articles and opinion pieces, supported by eye-catching images and easy-to-read charts, are much better than advertorials.
You can even use the images to attract people’s attention to other pages, increasing the total number of page views your site gets. One example of this is to host a large visual picture on the homepage with a link to another page you wish to promote. Make sure the image is bright and crisp to hold visitors attention.
Other factors that should be considered include social media sharing tools. All pages should have a button for social media networks to share pieces from your site.
Take a close look at your website and put yourself in potential customer’s shoes. Do you feel it provides a good job for visitors through information and interesting content? Is it easy to navigate, mobile-friendly and fast? If not, now is the time to put focus on making improvements. You should always leave visitors to your site with a lasting impression.